"Quality is not what the

  supplier puts in. It is

  what the customer gets

  out."

Peter Drucker

Marketing Research
The SIL Group provide a full range of marketing research services, from 'field and tab' through design, analysis and presentation. Research services include:

• Qualitative research (focus groups, depth interviews)
• Quantitative research (including web-based survey rsearch)
• Desk research /Market analysis
• Competive Intelligence/Business Intelligence (CI/BI)
• Study design and project management
• Analysis, report, presentation
• Data collection & tabulation

Business Consulting
The SIL Group offer consulting services to help clients better understand and apply business information. Services include:

• Customer Experience Monitoring and Satisfaction Tracking
• Customer Service Evaluation
• Competitive intelligence (data gathering, analysis)
• Market analysis (by category, by country, by segment)
• Marketing consulting (advertising, PR, promotion)
• New Business Development (sales, distribution)